Monthly readers
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unique · last 90d avg
Onyx sells a small, fixed inventory of clearly labeled placements. Every advertiser must hold a live listing or rating in good standing. No ad buys position in ratings, changes a score, or reaches the desk. Advertising revenue is reported quarterly in our public disclosures.
We do not run programmatic ads, retargeting, or third-party trackers. Every slot is sold directly, creative is reviewed before it runs, and everything is labeled "Sponsored" in a visual language that cannot be confused with an earned badge.
| Placement | What it is | Price | Availability |
|---|---|---|---|
App Store · Featured Top 3 slots · store landing |
The three "Promoted this week" cards at the top of the App Store. App must have passed listing review. Rotates weekly. | $12,000 / slot / week | Waitlist · 3 wks |
App Store · Sponsored rows Max 2 per list view |
Pinned rows at the top of directory and category lists, Amazon-style. Always labeled, never counted in organic sort. | $6,500 / row / week | Open |
Homepage banner 1 slot · sitewide frequency cap |
Single leaderboard between editorial and category sections. One advertiser at a time, exclusive by week. | $8,000 / week | Open |
Editorial banner Run of blog · never in-article |
Between story lists on editorial landing pages. Never inside article bodies; the desk does not see who buys it. | $4,500 / week | Open |
The Onyx Brief Newsletter · 1 sponsor / issue |
Single labeled sponsor block per issue. Copy is written by the sponsor, fact-checked by us, and archived publicly. | $5,000 / issue | Waitlist · 5 issues |
Marketplace · Category feature Provider categories only |
Featured provider card at the top of a marketplace category. Provider must be vetted; reviews stay untouched. | $3,500 / week | Open |
Live specimen of the sitewide banner unit. The label bar is mandatory and rendered by us — creative cannot cover, restyle, or imitate it. Creative: 52px logo tile, headline ≤ 64 chars, subline ≤ 110 chars, one CTA. No animation, no countdown timers, no fake UI.
These surfaces are how trust is earned, so they carry no paid placement of any kind — at any price.
Direct sales only. Median response within one business day.